There have never been as many opportunities in the ecommerce space, nor has there been as much competition. Plummeting return on ad spend is pushing brands to prioritise customer lifetime value and promote brand loyalty.
Trust is the main currency of the future of ecommerce. Brands must be transparent, authentic, and readily available to their customers, especially where online consumers spend most of their time: on social media. Social commerce is at the center of online shopping for tomorrow’s consumer, with brands investing in video and live shopping.
Direct-to-consumer (DTC) companies are also investing in online communities to humanize their brands, increase customer retention, and overcome skyrocketing advertising costs.
Thriving in this new ecommerce landscape will require unique insight and action. We’re going to walk through the most important trends popping up in 2022, as well as the strategies and products your business needs to stay ahead of the competition.