Author name: Chris Dove

Mad Men, Mad Women, Personal & Commercial Branding

As with all good advertising headlines, ´I Need Mad Men! Publicity & Branding´ stopped me in my tracks – before following the path to Andalucía Lab, Marbella, to hear Personal vs. Commercial Branding techniques and opportunities for merging the two.   Many will have watched title series ´Mad Men´ with its portrayal of Madison Avenue […]

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Costa del Sol gets Google makeover

Costa del Sol is one of the most frequently used Google search terms, as 160 real estate agents and marketing professionals were informed by online marketing consultants OptimaSit during Tuesday’s information-packed technology training session in Marbella. Held in the sleek surroundings of Andalucía Lab Tourism Innovation Centre – the regional government’s digital enterprise hub opposite

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Marbella versus Dubai

Hand up! Though in the minority, I was (still am) pro-skyscraper building in Marbella when thoughtfully planned and located, and I´ve written lots about architecture and urban design in Dubai…a theme I´m repeatedly drawn to with new developments in the pipeline in both destinations. http://www.paradisemarbellarealty.com/blog/marbella-and-dubai-luxury-property-investment/

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ALL EYES ON ESTEPONA

Seeking to escape the madding crowd, Estepona was my first choice location on the Costa del Sol. I’d booked a month-long stay on an inland horse farm, soaking in my wonderful new surroundings on weekly trips with the crew to buy feed, straw and hay – even mucking in with the occasional mucking out! After

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Record-breaking visitors to Málaga, London, Amsterdam

Representing a year-on-year increase of 1.2% for the first quarter 2014, Andalucía’s Institute of Statistics & Cartography recorded 3,874,628 tourists to the region, with this summer expected to continue the upward trajectory set by the third quarter 2013 peak of 8,415,000 visitors, up 5.3% on the same period 2012. Typically, holidays account for 88.8% of

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European Green Party: “Citizens, your time is now!”

European%20Green%20Party%20in%20Fuengirola%2C%2024Apr2014.JPG Invited by Costa Press Club member Pia Bruun to discuss ‘What is the Green vision for the future of Europe?’ in Fuengirola’s Tetería La Rosa de los Vientos, former Irish Minister for Environment John Gormley and Fuengirola Green Party member Victor Blasco Iturralde gave a bilingual presentation acknowledging the many reasons behind citizens’ disenchantment

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European tourism quality strengthens consumer confidence

Ask a random group of people how they’d each spend a €1,000 windfall and nine out of ten will reply, “On a holiday!” With record hordes of happy holidaymakers hotfooting to the Costa del Sol, the European Commission’s new European Tourism Quality Principles aim to ensure value for money for visitors to Member States and

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