International Women’s Day – Meet the Speakers (Part II)

The second in our ‘Meet the Speakers’ series we will introduce the next three Speakers for our 8th International Women’s Day Conference, taking place on 12 March and workshops during the morning of 13 March.  Find out more about the Conference, how to enjoy time working ON your business and not just IN your business and the networking opportunities available at 


Tiina Wilen has become a good friend of Costa Women over the last few years and offered lots of valuable workshops as well as taking part in our International Women’s Day Conference in 2018 when she was voted favourite speaker.  Tiina is Finnish, lives in Sweden and considers Spain home!  Tiina is an entrepreneur, IT Systems Engineer, and a business growth strategist. She helps expert-based SME’s engineer business concepts and models that are modern, scalable and profitable, position themselves and the leading brands, and use technology for better profits and more joy. Tiina and her team also provide a leading Business Growth Expert Certification Program for coaches and consultants in Europe. 

With a solid corporate background in IT and finance, travel, and design, she has worked as a CEO, IT consultant, project manager, business developer, and process manager with responsibility for multi-million EUR offshore operations and a team of 300+ software engineers in India and the Czech Republic, global manufacturing & shipping processes and international sales and partnerships.


At the Conference, Tiina will help us create systematic growth planning for increased sales, profits and joy.  Growth happens in layers, and many business owners are focusing on the wrong strategies and tactics, or the right tactics but the timing is wrong.

The key to sustainable and predictable growth is to understand the current stage, what decisions must be made for the future, what tactics and strategies must be executed now, and what are the KPI’s to track to know whether the business is behaving according to the intentions.

We are going to talk about the importance of the right strategic decisions at the right time, followed by the understanding what Growth Activators to focus on now to take your business to the next level.

And on the Friday, during the 1 hour workshop with Tiina, we are diving into the details of the Strategic Growth Activators; business model strategies, tactics, and focus areas according our business growth methodology: Avenue Method.

You get to identify your current stage, and create a solid plan for the next steps on your growth journey.


Next meet ‘local’ Georgina Shaw who this year is celebrating her 12th year of business on the Costa Del Sol.  Georgina is founder and director of marketing agency, Shaw Marketing Services. Georgina Shaw is a Chartered Institute of Marketing Qualified professional with experience of all areas of marketing and communications. She is an offline marketing specialist, copywriter and event organiser. Since 2007 she has been representing high profile clients such as Specsavers, Kempinski, Fly4Real, Nordica Sales Rentals and Finca Cortesin, as well as helping many small businesses achieve their goals. A trained teacher and experienced public speaker who has offered marketing advice and guidance for many years, she also offers training courses in Spain and Gibraltar to help businesses promote themselves effectively.




Georgina is sharing her expertise on ‘Positioning’, the attempt to create a position in your potential clients’ minds about your product, service or company. This position takes into consideration what they already think about it and what your competition are doing. It shifts the focus from looking inside the product and company for the mes-sage and instead finding your selling point in the minds of your potential clients.

Positioning is a key factor for success, yet is often overlooked. In this talk, Georgina will introduce the concept of positioning, explain the key factors for improving positioning your business to help you identify if your position in the market is holding you back. The talk will also offer examples of positioning in action.  And in the workshop on the Friday, Georgina will provide a very hands on workshop where you look at your own marketing materials and the positioning they communicate.

And delivering a workshop on Friday 13th, meet Jo Soley. Again, Jo is a lover of Spain and has been a speaker at the Conference for the past two years.  This year, Jo will be returning with a workshop on the topic of ‘You + Numerology = Business Success’. 

Jo is a business and marketing coach and works with entrepreneurs who understand that there is a force higher than them and want to use this invisible but very real force to optimise their business results. Since Jo has embarked on her journey with numerology, she understands herself on a different level and so many opportunities have opened up in her life and business. Understanding your numeric energies can help empower you to do the right thing at the right time in your business journey. Through using the power of numbers you can consciously elevate your business success.

Jo will be introducing you to Bizology and explaining how we use numerology to elevate your business success.  Numerology is the science, philosophy and psychology of life interpreted from the symbols of names, dates and numbers. We are all named, coded, numbered and placed in the great eternal plan.Numerology gives you another way of doing things, a clearer path in which to head. Using numerology guides you, helping you understand yourself at a deeper level.

In the first half of this 2-part workshop, Jo will be showing you how you work out your life path number and what this means for your business success.

In the second part, Jo will be explaining the 9-year cycle and show you which year you are currently in.

Understanding this is empowering – as there are better times and easier times to do things.

Numerology gives you another way of doing things, a clearer path in which to head. Using numerology guides you, helping you understand yourself at a deeper level. It’s not maths or statistics! It’s spiritual empowerment into business, aligning your business vision with your personality.


Book your space at the Conference here

More to follow!